What we do

Your needs, custom solutions

We start by getting to know you so we can understand the goals you have for yourself and your loved ones. Then we create a custom financial plan that will help you manage your money and achieve those goals. We’ll work with you over time as your needs change, bringing a diverse set of services to meet your needs.

Top 10 reasons to choose HFA

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Meet our family of specialists and learn how they can help you realize your financial goals. Call 610-651-2777, or click below to schedule a complimentary consultation with an advisor.

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The financial advisors at HFA specialize in:

Financial Planning

We work with you to develop a plan that addresses all aspects of your financial picture, and then we implement, monitor, and refine over time.

Investment Management

We start with a lot of listening. Then we make strategic use of a broad range of independent financial vehicles to accomplish your goals and balance your risk.

Estate Planning

Working with your attorney, we take a holistic approach to estate planning to ensure your wealth will be optimally preserved, distributed, and protected.

Insurance Solutions

Insurance prepares you to deal with unforeseen events while protecting your wealth. We work with you to effectively address your needs for protection and risk management.

Finances After Loss

During difficult times, you can turn to our team to help you and your family manage financial challenges and plan appropriately for the future.

Retirement Planning

Wherever you are in your working life, we’ll help you lay the groundwork for a comfortable and stable retirement.

Education Planning

We help you evaluate your options for education savings and then implement a strategy to maximize tax benefits and help you support your children’s education.

Debt/Credit Protection

Together, we’ll develop a practical strategy to keep your accounts and credit safe in the ever-changing landscape of debt and credit threats.

Income Tax Strategies

Our tax planning experts will evaluate your financial situation from a tax perspective, then optimize your financial plan for tax efficiency.

Cash Flow Management

Our team will help you develop cash flow management strategies that help you meet your expenses and achieve your financial goals at every life stage.

Group Benefits

We work with business owners to develop and implement group benefits solutions that best serve their companies and their employees.

Comprehensive financial planning

A lifecycle approach to financial planning

You need a dedicated team to help you meet your long-term financial goals. Our financial planners, advisors, and investment experts provide college and retirement planning, income tax and cash flow analysis, investment management, insurance and estate planning, and mortgage and debt services.

Our Steps to planning

Our comprehensive financial planning services include:

  • Independent advice
  • Customized and personalized solutions
  • Strategizing and planning for the long term
  • Ongoing monitoring and regular updates
  • Specific proposed changes and recommendations
  • Coordination of investment management strategy with financial plan
  • Roadmap of your future
  • Consulting services
  • Fee-based planning on assets we manage

See how close you are to achieving your goal, what adjustments could be made and what working together might look like.

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Investment management

Fee-based investment management services and strategies

We’ll work with your advisor and financial plan to develop personalized, integrated investment management strategies to meet your unique goals and preferences. Your personalized portfolio will meet your risk tolerance levels and can be developed to preserve principal, provide income (taxable or tax free) and/or growth of principal. Although we may consider a variety of non-proprietary investment options, we generally suggest professionally managed mutual funds and exchange-traded funds.

Our investment management services include:

  • Diversified long-term investment management philosophy
  • Customized portfolios
  • Income tax sensitive investment recommendations
  • Asset allocated investment approach
  • Allocations include domestic and foreign investments
  • Proactive rebalancing
  • Discretionary management
  • Performance monitoring vs. peer group and corresponding benchmarks
  • Fund research and manager due diligence
  • Tax loss harvesting
  • Raising/investing cash
  • Dollar cost averaging
  • Investment review preparation

Industry Recognition

HFA is widely recognized for our independent and client-centered approach to full service financial planning. Explore the awards we’ve received. Click on each award to learn the ranking criteria used by each entity.


Best in State Wealth Advisor

2020, 2019

Philadelphia Business Journal

Best Places to Work


Financial Times

Top Financial Advisers FT 300 Ranking

2020, 2019, 2018, 2016


Top Rated Financial Advisory Firm

2019, 2018, 2016


Best Financial Advisors in Philadelphia

2020, 2019, 2018, 2017

Five Star Professional

Five Star Wealth Manager

2016, 2015, 2014, 2013, 2012

Chester County Chamber of Business and Industry

Small Business of the Year


Custodian–Charles Schwab & Co.

HFA has selected Charles Schwab & Co., Inc. as primary custodian for our clients’ accounts. Schwab has more than 20 years of experience serving independent advisors. Schwab was a pioneer in the business of exclusively serving independent, fee-based investment managers and advisors, and their clients. Schwab Advisor Services includes the custody, trading and support services of the Charles Schwab & Co., Inc.

By using Schwab as primary custodian, HFA has access to a wide range of products and services that help to serve our clients, including, but not limited to: full range of investment products, trading services, technology and client service support.

By combining the expertise and talents of our investment management team, along with Schwab’s independence and full range of services, our advisors’ goal is to provide the best investment management strategies for our clients. Acting as a fiduciary, being transparent with our fee structure, offering investment management services that are in our client’s best interest will always be of utmost importance. HFA is here to help with any of your investment issues or concerns.