about us

The HFA Story: Delivering Quality Financial Advisory to the Greater Philadelphia Region

Hoover Financial Advisors, PC was launched in 2005 as a financial advising firm serving Philadelphia’s Chester County and Main Line regions. However, the HFA story begins with a metaphor. The highly respected firm has deep roots in Chester County; home to the beautiful and strong covered bridges exemplified in its mission to safely transport families and treasured assets to their financial destination. As a Registered Investment Advisor, HFA is a steward, an advisor, a trusted and objective ally dedicated to guiding clients to fulfilled dreams.

covered bridge

Pete Hoover, CFP®, a top financial advisor, recognized the importance of secure, comfortable financial futures early on. From HFA’s inception, Pete had a vivid vision for the company’s differentiated culture. Rather than taking a silo’d approach to financial advisory, HFA’s advisors and planners work cohesively as a team. A roller coaster aficionado, Pete often compares his philosophy on financial planning to the popular ride. Wheels of various sorts keep rides smooth. One set guides the coaster on its track, while others control lateral motion and a final group centers the train on course at all times, even when it’s inverted. Similarly, HFA’s team-based approach to financial advisory helps keep clients’ financial futures on track, even when the economy dips—striving to guide clients to their financial goals while maintaining a smooth and safe ride through peaks and declines.


Since its inception more than 10 years ago, HFA has flourished. The team has more than doubled from seven members to 17. Assets under management exceed $500 million, a healthy increase from the original $93,416,432. HFA opened with 244 clients and the family is now 400 strong. This growth prompted two expansions in 10 years, bringing square footage to 5,368 with business operating on two floors.

HFA serves a diverse range of clients from Greater Philadelphia’s Chester County and Main Line regions, including families, corporate executives, widows/widowers and retirees. No matter their financial situation, our clients rely on HFA for comprehensive financial advisory services that span financial planning, and investment, wealth and cash flow management. HFA’s advisors and specialists are also adept at estate planning, financial forecasting, income tax strategy, insurance solutions, retirement planning and management of financial details after the death of a loved one. At HFA, all finance-related needs are proficiently handled under one roof by some of the top financial advisors in Philadelphia.

Supported by sophisticated industry tools, HFA blends a customer-centered personal touch, the wisdom of traditional financial advisory practices, and the power of technology. Through its asset custodian Charles Schwab & Co., HFA offers many opportunities and educational programs. Clients have 24-hour access to their accounts through the Tamarac portal, as well as the availability of NaviPlan financial planning software. An informative newsletter is distributed to clients each quarter, along with blogs highlighting the latest financial news, advice and trends on a biweekly basis. Major dinner seminars featuring well-known industry experts are held each year.

HFA is widely recognized for its excellent service, client dedication and community commitment. In 2016, the firm was named to the prestigious Financial Times 300 Top Registered Investment Advisers*. The list recognizes top independent RIA and financial advisory firms from across the U.S. Other honors include the 2012 Chester County Chamber of Business & Industry Small Business of the Year award and recognition in Forbes magazine**.

More important to HFA than awards is giving back to others. The firm holds an annual fund-raising campaign for Chester County Food Bank and provides sweat equity by working in the fields or packing boxes. HFA is active in several other community organizations on the Main Line, including Paoli Hospital.

Families and individuals are promised quality service when they choose HFA. Our customers become valued friends and partners in the pursuit of forming, developing and enriching life goals. Helping clients achieve these objectives is, was and always will be each team member’s number one priority.


* More than 1,500 pre-screened RIA firms were invited to apply for consideration, based on their assets under management (AUM). Applicants that applied were then graded on six criteria: AUM; AUM growth rate; years in existence; advanced industry credentials of the firm’s advisors; online accessibility; and compliance records. Neither the RIA firms nor their employees pay a fee to The Financial Times in exchange for inclusion in the FT 300.

** In 2010, HFA was named by Goldline Research and seen in Forbes magazine as one of the 2010 Leading Providers Wealth Managers of the Northeast. HFA was also chosen as one of 2011’s top wealth managers in the greater Philadelphia region.

signup and recieve the latest news

Receive the Latest from HFA.

Sign up to receive the latest news and resources from Hoover Financial Advisors.